Throughout its history, hundreds of neighborhood newsstands and European kiosks have been marked by iconic awnings emblazoned with the Newsweek logo. As Newsweek began its pivot from general interest to business and international affairs, we decided to remind the global business leaders of Newsweek’s place in their media consumption diet. To do this, we leveraged the brand’s recognizable  wordmark, typography and iconography, to create a Newsweek-branded newsstand, selling highbrow magazines, books, gear and gourmet snacks for travelers at the worlds busiest airport, Hartsfield–Jackson Atlanta International.

Though the newsstand was profitable and had steady foot traffic, Newsweek was sold many times after the launch.  In 2016, while passing through the airport I walked over to see the store we had built, but sadly the space had been stripped of all branding.