In celebration of The Cut’s relaunch and Fashion Week 2017, Alexander Wang ran its first-ever digital advertising campaign on The Cut’s instagram account. The campaign, spotlighting Alexander Wang’s 2018 runway collection launched in two parts:

• The first part was a series of teaser ads featuring Bella Hadid and Kylie Jenner, that looked like the two models hacked The Cut’s feed.
• The second part was standard brand imagery that ran as a series of stylized interstitial cards adjacent to The Cut’s Fall Fashion coverage.