To promote Bite Beauty’s Amuse Bouche line at Sephora, my team created an influencer-packed luncheon. The daytime event brought together 24 beauty and style influencers (with a total following in the millions), including makeup idol Patrick Ta, to celebrate the product over a spread of colorful, plant-based amuse bouche crafted by celebrity chef Amanda Cohen.

NYM’s event team thought through every detail of the event, from the beauty bar to the hand-illustrated menus. Outside, fans of the beauty pros attempted to catch a glimpse of their favorites, as the influencers themselves took to Instagram to document the afternoon. On the Cut, a custom recap article amplified the activation, complete with exclusive photos.