The Microsoft Cloud is an open, flexible, enterprise-grade cloud computing platform that serves dozens of industries with the tools they need to keep their business competitive. This made them an excellent partner for Bloomberg’s The Year Ahead franchise. But how to connect the two?

For this co-marketing opportunity, I worked with 15 internal teams to create a new sponsorable opportunity called The Bloomberg Industry Leaderboard (working title, The Bloomberg Matrix), a groundbreaking dynamic tool that lets business decision makers compare 600 companies and 55 global industries, from Telecom to Oil & Gas to IT Services. Looking at market performance the same way business leaders do – through an industry lens, and with an eye toward the future. The analysis goes beyond traditional size data to include industry-specific measures and proprietary forward-looking metrics to provide the kind of insight business leaders need to spot trends and assess their standing versus competitors.