When I arrived at New York Media, there was no corporate site. The media kit was built 6 years prior and was not mobile (or user) friendly. It did not project a great brand presence. So, we set to work tocreate a flexible and dynamic template and style sheet that could be used for each of NYM’s brands and sub-brands while keeping the navigation clean and coherent. Working with the amazingly talented Art Director Rachel Loeb we created a modular, minimalist organization allows for infinite growth as New York‘s digital brands number and expand. The site employs large, graphic research and New York‘s award-winning photography to illustrate the brands’ stories and breadth.