Rewriting the Story, to Live Fearlessly Ever After

Mercedes-Benz Maybach came to us with an idea. Could we find a way to help them showcase the amazing talent behind Amazon Prime Video’s Cinderella who were breaking the mold and leaving their mark.

The film would recast the heroine not as a helpless would-be princess, but as a promising entrepreneur dressmaker who is taking the future into her own hands. It’s not just about glass slippers; it’s about shattering the glass ceiling.

The film’s empowered twist and future-forward fashions made this a perfect fit for InStyle’s ambitious, affluent, female audience. Once we knew that Billy Porter was onboard to star as the film’s Fabulous Godmother, we knew we could tell a series of talent-lead stories that celebrated his strength of character to create magical moments that would empower and inspire.

Client

Mercedes Maybach

Date

September 3, 2021

Category

Automotive