Not the White House Correspondents’ Dinner

The President spurned the annual White House Correspondents Dinner, and so did we.
In 2017 Full Frontal with Samantha Bee hosted the first ever Not the White House Correspondents’ Dinner: A party to celebrate the free press, while we still have one. Once announced, we knew we needed to get involved. Working in tandem with Turner we helped make the alternate to #NerdProm even nerdier and transmuted the President’s long-announced rejection of the Correspondents Dinner into a powerful entertainment and media event.
The New York / Vulture Highbrow Brilliant after party at the W Hotel included a photo booth where fans could “drunk dial” their legislators to bring up important causes, live performances, photo booths and more. But it was more than a party. It was a meeting place for likeminded individuals that  combined politics and pop culture, commentary and comedy for a unique media mélange.
And by all accounts a whole lot of friends joined us: 600,000 Instagram Views, 18M Snapchat views, 5M Facebook Interactions, and 853M Twitter Impressions. And, Not the White House Correspondents Dinner special drew 1.3M Total Viewers to the TBS telecast, posting a top 5 Adults 18-49 rating which out-performed the actual White House Correspondents Dinner telecast.
Client

Turner

Date

April 27, 2017