The streaming-video landscape is vast and disorienting. It seems to grow by the minute and – if Google search data is to believed- consumers cannot find a singular source to find what streaming platform their favorite show or movie is on.

With multiple services, each with libraries in constant flux and extensive permanent collections of films and shows that might be great or might be Hitch (available on Netflix) we knew there was a hole in the marketplace. So, knowing that no viewer should be left to navigate that terrain alone we set to work to launch Vulture’s What To Stream

The idea was simple, a continually updated hub featuring an array of continually updated streaming lists. Eager to spend your weekend bingeing a long-forgotten show that just arrived on Netflix? We’ll tell you what’s newly available. Want to be sure much-anticipated movies don’t disappear from your Amazon Prime queue before you’ve had a chance to watch? Our “Expiring” lists kept watchers vigilant.

Since it’s launch, it has become the second most visited page on the domain (after the homepage) and has built an impressive amount of SEO and dozens of copycats. Still, consumers flock to the page whenever they had a movie-size hole in their schedule, and always found something new and interesting to fill it with.