No accessory is more essential for summer than the perfect pair of sunglasses — just seeing them instantly brings to mind a whole season of warm-weather revelry, from far-flung beach jaunts to champagne brunches. Not only are shades essential for shielding your eyes from those UV rays, but they’re also the ultimate game-changers. A simple swap of butterfly shades for pilot-style can reinvent your most tried-and-true outfits, refreshing your look in an instant. Since summer’s social calendar is always packed, we’ve done the work for you, curating the perfect game-changing shades for every occasion, along with the necessities and accent pieces to match.
Sunglasses for Every Summer Occasion
In lieu of a traditional product slideshow for Versace eyewear, we worked with a renowned product photographer to create thematic scenes in which the product was the hero. The resulting piece performed so well on social that it attained CTR’s numbers typically seen only with editorial stories, while earning 50,000 page views on site. In additional to traditional traffic drivers, the photo-rich feature was promoted with a stop motion animation on Instagram.
Client
Versace
Date
May 9, 2016