To celebrate the series premiere of TNT’s dramedy, “Claws,” The Cut designed and produced a mini nail salon inside a glass bodied truck designed to mirror the show’s South Florida salon. Licensed manicurists were on-hand each day to provide complimentary nail files, polish changes and a quick refuge for consumers looking to brighten and freshen up their look for the weekend. While the exterior wrap of the truck boasted a Floridian floral vibe, the interior simulated the vibrant nail salon décor from the show. With hundreds of satisfied consumers visiting the truck, it’s almost criminal.
On Friday, the truck was stationed at Union Square Plaza giving New Yorker’s a refresh before the weekend. On Saturday, we traveled to The Montauk Beach House providing guests with complimentary poolside manicures and Claws inspired cocktails.
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Data, Digital, Events, Social