In its third season, as is often the case in a sitcom’s third season, Difficult People was definitively more confident. It’s always been a funny show, but as the show hit its stride, it was important to increase the audience size to match the the show’s outsized personality – and Julie Klausner and her writing staff pushed themselves to be weirder, deeper, and after November’s election, more pointedly political.

To help promote the launch of the next season, Vulture partnered with Hulu to present a special screening of “Strike Rat,” an episode that finds Klausner’s character simultaneously protesting and acting in a new Woody Allen movie. Afterward, the show’s star and creator Klausner and executive producer Amy Poehler sat down with Vulture’s Jesse David Fox for a Q&A.

The event was the final piece in the consideration and awareness funnel that Vulture created for the show, including content creation, brand awareness, editorial initiatives and social promotion.