Since its founding, AT&T has served as the premiere sponsor of Bloomberg Businessweek Design. In 2015, we extended their sponsorship outside of the conference center and held a series of mini conferences and tours at AT&T Park. Here, guests were treated a conversation about innovation, technology, and its impact on the fan experience led by Gregg Heard, AT&T’s Vice President, Brand Identity and Design, and representatives from the San Francisco Giants Clubhouse. Guests were also given the rare opportunity to go into the dugouts, hold the The Commissioner’s Trophy (from the World Series) and take photos on the turf.