Chasing The Dream

The freedom to pursue your dreams starts with the freedom to be yourself. At Food & Wine, InStyle and Shape, we have seen first-hand that dreamers have the power to change the world.

Chasing The Dream was the perfect content platform to launch Porsche’s new brand purpose “Driven by Dreams” and reach strategic target groups of consumers while supporting them in achieving their dreams and inspiring others to live authentically and steer their futures in the direction of their dreams.

As part of this content series, we told three stories, each designed to align back to specific Porsche-brand pillars.

  • Soaring to New Heights – How Los Angeles fitness expert and entrepreneur Jackelyn Ho propels herself beyond boundaries to achieve her dreams.
  • A Culinary Powerhouse – Former engineering student-turned-chef-and-restaurateur Katie Button takes a creative approach to global cuisine while chasing her dreams with audacity.
  • The Bionic Model – Why Rebekah Marine is driven by her passion to make a difference.
Client

Porsche

Date

November 11, 2021

Category

Automotive