Searching for a new vehicle can take a great deal of research and thought. But how can you ensure you’re considering all of the factors to help make the purchase the best that it can be? Enter Kelley Blue Book.

In this flip card article that was purpose-built for KBB, we highlighted some of the key decisions design- and tech-savvy consumers should be making when searching for a new car.

When a reader entered the content page, they saw six interactive digital cards face down. Each theme was represented on the back of the cards. When a user hovers over a particular card, we’ll reveal KBB-aligned tips to help support their decision making. From understanding common maintenance to making sure it fits within your budget and understanding mileage, the ultimate goal is to put purchase top of mind.