Casa Noble Tequila has been around since 1700. The brand was relaunched in 2010 and was an instant success. Unfortunately, the buzz from the launch wore off and sales began to slip. In 2016, the owners were looking to reintroduce the brand into select major markets (most notably New York). We partnered with them to create a two pronged approach to build brand awareness among New York’s cultural elite. The first part of the approach was to align with Best Of New York, NYMs annual ranking of the best food and drink in NYC – a bible for the foodie set.

The second was to showcase how Casa Noble could be integrated into summer celebrations by the beach/pool set. To do this Casa Noble sponsored New York’s annual summer kick off party in the Hamptons, where the tequila, tequila-based drinks and local fare were flowing and made a sunny day all the more sunnier.