A Wandering Tool to Help New Yorkers Explore & Discover

For the summer of 2016, Sanpellegrino Sparkling Fruit Beverages launched Delightways – an interactive app that guided users on unique paths through their favorite cities helping them to rediscover the joy of wandering (“the Italian way”).

New York created a series of interactive features that spotlighted our favorite New Yorkers traveling down different paths in different neighborhoods on winding routes highlighted by inspiring stops – from art installations and gardens, to specialty cafes, food trucks and local boutiques.

The guides were shared through a combination of strategic, targeted and organic social media and data sources to ensure we reached the core consumer on the platform that matched their lifestyle.

Client

Sanpellegrino Sparkling Fruit Beverages

Date

June 13, 2016