To celebrate the launch of Guinness Blonde American Lager, Grub Street and Guinness hosted the inaugural Beats & Eats Food Festival. With nearly 2,000 attendees on a beautiful June afternoon, the gathering brought together some of the Lower East Sides best food, beer, and music with 50+  local restaurants and vendors, and custom music from the famous DJ Brendan Fallis.

Helping introduce savvy urbanites with the new Guinness Blond Lager and stressing responsible summer drinking.

It was truly an experience to drool over — purveyors of yumminess included Gordos Cantina, Macaron Parlour, Boothbay Lobster, Mozz Arepas, Awkward Scone, and Mikey Likes It Ice Cream, to name a few.