Bravo was looking for a unique way to promote the second season of Odd Mom Out. The show is about Jill, a quirky Upper East Side mom/writer who doesn’t conform to societal norms. Working across the organization, we created a unique concept where Jill would “guest edit” the NYMag homepage with her own humorous headlines. The crux of the idea was to shoot original content with Jill literally walking across the homepage and manipulating it. Our creative director, Beth, choreographed Jill’s sequence of motions then helped direct Jill in front of a green screen to guarantee we got the right gestures. The result was a uniquely New York activation.