In 2010, MSN, Hachette Filipacchi Media U.S. and BermanBraun partnered to launch Glo, a lifestyle site that focused on style, beauty, living and relationship content through a uniquely engaging and dynamic user experience. Glo provided users with everyday inspiration and practical ways to attain their best life. But Glo’s differentiator was its combination of imagery and feel of a magazine with the appeal of a dynamic site, offering  an online destination that is neither traditional Web nor print, but a unique escape for women on the Web.

Glo utilized a unique vertical scrolling method, a feature that was, at the time, exclusive to the site. Glo presents its topics daily with a fresh and in-the-know perspective, filled with glossy, full-screen photo galleries, videos, and unique features. Glo was the first to utilize many functions which have now become commonplace, including:

• Scrapbook. This feature allowed readers to save a custom page of their favorite images and ideas from the site, just as if they were tearing them out of a magazine.
• Sharing tools. Sharing tools were included on each page and allow readers to share articles, videos and more with friends and family via e-mail, Twitter, Facebook and Windows Live.
• Bing integration. Bing, search from Microsoft, was deeply integrated throughout Glo. Bing is a decision engine that offers a faster way to make more informed choices.
• Facebook. Allowed customers to comment on articles and videos they see on Glo using their Facebook login information.
• Full-screen photo galleries. Glo was loaded with visually compelling, full-screen photo galleries, covering a range of topics that are better seen than read, such as the best shade of red lipstick and chic body art.

Major brands such as Vaseline, JCPenney and Fox Broadcasting Company signed on as inaugural advertisers.