For many years, Cesar Canine Cuisine has worked tirelessly to increase the perceived value of the brand by aligning with fine arts and high culture. It may seem like an odd pairing, but it works. Cesar is priced higher than the competitors and wants their core audience – upper middle class consumers – to spend more on their pooch, because he is a part of the family.

In a stroke of brilliance, we partnered with Cesar for New York Fashion Week for a program called “Perfect Pairing” an engaging 300×600 ad unit that traveled across Elle, Elle Décor, and Women’s Day to create a gamified experience where users could answer some questions about their lifestyle, their perfect pet and, paired with IP-based weather technology, we made recommendations of what to wear out that evening.