Launching the Volvo XC90 with Dramatic Cinematic Style
In a first-of-its-kind video ad experience, The Bloomberg Premiere offered Volvo a distinct way to connect with highly influential audiences to launch the XC90. A new asset in the Bloomberg toolkit, the Premiere engaged with readers as they scrolled down the homepage, giving Volvo the opportunity to showcase their impressive long-form brand creative with big, bold presence on the page.
Client
Volvo
Date
October 14, 2014
Category
Automotive, Digital