Until its rebranding in 2007, The Nielsen Company, was known as VNU. Since the Nielsen name was  synonymous with information and data, the new name reflected the company’s commitment to creating a global organization of marketing and media services.  One year into the rebrand and the company was already delivering the world’s most complete understanding of global consumption habits.

To help usher in that message, a cross-company task force was created to help create Nielsen’s  inaugural global brand awareness campaign, which was set to debut through a unique marketing collaboration: Nielsen was to be the sole advertiser for a special August issue of The New York Times sports magazine, PLAY, dedicated to the 2008 Olympic Games in Beijing. The Olympics issue showcased all the rich profiles, drama, intrigue and extraordinary human achievements that make up the Olympics told with the same award-winning writing, photography, and design that readers would expect from PLAY.

The campaign will included other high-impact placements across digital, print, social, broadcast and mobile as well as targeted newsstands and mailings.