When the New York International Auto Show comes to New York each year, the auto industry sets its sights on the east coast for marketing blitzes and increased press. For the Most Expensive Luxury Cars, advertising is not the best way to engage with high net worth and ultra-affluent. Each year, my team would coordinate a number of interviews, live hits and feature-driven pieces with the top 5 automakers, continuing our mission to showcase the personal and professional pursuits of our clientele.