New parents have a lot of questions. While exciting, searching for trusted resources to keep their child happy, safe and healthy can also be intimidating. Giving new parents real world rationale to trust Michelin for their family’s tires, we provided a two-pronged approach that positioned Michelin as the smartest choice for vehicular safety.

To start, we leveraged Parent’s popular video series, Mom’s Confess, and took a spin behind the wheel with real talk from real moms, about the topics of importance while on the go.

From there, we created a series of Michelin-specific videos that featured an expert from Parents.com demonstrating exactly why tires are so vital to road safety and can protect consumer’s families for years to come. Each video utilized on-camera interviews coupled with arresting visuals to create video storytelling that was both engaging and interesting.