For the 5th year, Cadillac joined as a premiere sponsor of the Time100 Gala, an exclusive gala event in New York City attended by current and past TIME 100 honorees. With its extraordinary mix of world leaders, innovators and celebrities, the TIME 100 Gala is globally recognized as one of the most prestigious annual events.

As in past years, the 2019 TIME 100 was attended by a who’s who of global icons from industry, culture, sports, fashion and politics, and Cadillac was front and center throughout the multi-platform initiative. From a multi-cover activation in TIME magazine to impactful of-the-moment social media coverage from @TIME and @Cadillac, to must-see art installation that featured 20 Cadillac Escalade taillights designed to create a photo booth with TIME’s Iconic Red Boarder

The Gala featured an extensive red carpet on two floors, an elegant cocktail reception featuring music by Peter and the Master Keys, over which was flown a ‘photo chandelier’ of Time 100 honorees, a seated dinner and program that combined remarks, musical performances, toasts by some of the evening’s honorees, and an after party with Questlove.

This year’s Gala drew extensive global media coverage including NBC’s Today Show, CBS This Morning, FOX, Entertainment Tonight, E! News, and Access Hollywood. Additionally, the TIME 100 generates extraordinary digital reach through TIME.com, online bloggers and social media sharing by the attendees.