Windows down, music up, and the wind in your hair – is there any better way to start your summer?  With a whopping 75% of Travel + Leisure readers packing their bags each year for a road trip vacation, we think not. But out of all the ways you can travel, road trips are the way for vacationers to truly immerse themselves in the local culture to discover the cultural enrichment they’re searching for. Because the journey doesn’t start at the airport — it truly begins when you take the wheel, get off the beaten path, and find something totally unexpected.

For summer 2019, we worked with Hertz to create editorial and branded content that authentically elevated Hertz rental cars to its target audience, sparking consumer imagination and getting them ready to travel to must-see and must-do domestic destinations.