The World Series of Pop Culture

During college, I served as the creative team intern at VH1 and got to work on a host of projects, from branding and graphic identities to on-air commercials, bumpers and billboards. One of the most interesting projects was the promotional materials we created for the ‘The World Series of Pop Culture’, the search for the country’s best pop culture gurus faced off in New York City competing in the biggest team trivia challenge ever, where one team will be crowned the champions and won $250,000 in prizes.

My team was tasked with doing a series of interviews with each team to bring out their unique personalities and tell their story in quick sound bites intercut with footage of the tournament. We then sat through the tapings noting when there was exciting movements or moments that should translate well to film.  The teaser commercial started to air on the day I graduated college. It was a fitting end to a fun experience.

 

Client

Alltell Wireless

Date

July 8, 2007