Mazda believes in the design philosophy of ‘Kodo’ or Soul of motion. It permeates everything they do and create. From the latest vehicles with curves and angles so striking they command your attention through a mere glance, each Mazda product elicits an instant emotional response that requires a human touch.

In 2019, the company was focused on ‘transcending the ordinary,’ and there is nothing more boring or ordinary than the average scroll of a social media feed.

To forge an even deeper connection between man and Mazda, and to bring ‘dodo’ to dramatic , digital life, we developed a series of interactive augmented reality experiences on Facebook and instagram that brought the experience of the vehicle to life directly from the consumers phone, creating an dynamic sense of motion that urges them to get behind the wheel, to experience the unique energy that can only come from the all-new Mazda CX-5