To celebrate the holiday season, we brought Pentatonix to Samsung 837 to host a holiday event with high-tech twists. Throughout the evening, guests were invited to get up close and personal with the latest technology innovations – including a VR “sleigh ride” experience. Eventually, the audience took their seats to participate in a live Q&A session with Pentatonix, covering everything from favorite Christmas movies to their most challenging songs to perform. Then, everyone settled in for a viewing party of NBC’s A Pentatonix Christmas Special on Samsung 837’s mega-screen

To increase awareness and sampling, New York partnered with Samsung 837 to help produce, program and promote a series of events purpose-built for different audience segments.