In 2014, Kia unveiled the K900 Luxury Sedan.  With a $50,000 price tag, it was a sharp departure from the traditionally economy-friendly Kia brand. So, how to convince the business elite that Kia could sell more than cheap cars? The K900 was loaded with impressive technological features and turbocharged performances. In addition to luxury features like Nappa leather trimmed seats and 18-inch chrome wheels.

With technology and performance at the forefront, it seemed a no-brainer to connect Kia to “The Next Space Race,” a 30-minute journey through the booming business of space exploration, and NASA’a billion dollar competition challenging private enterprise to build America’s next spacecraft. Leveraging Bloomberg’s scale and access, we were granted access to space pioneers including SpaceX, Boeing and Sierra Nevada, and a rare interview with Elon Musk.